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Blog & Insights
Guides and updates on deep linking, install attribution and replacing Firebase Dynamic Links.
What is Deferred Deep Linking? The Complete Guide
Deferred deep links survive the trip through the app store, delivering new users straight to the content they tapped — and tying the install back to the campaign that earned it.
What is Deep Linking? A Complete Guide for Developers
Learn what deep linking is, how it works on iOS and Android, the three link types, and how to implement and test them properly — the foundation every mobile team needs.
Migrating Off Firebase Dynamic Links: The Post-Shutdown Guide
Firebase Dynamic Links shut down on August 25, 2025, and every page.link and custom-domain FDL link now fails. Here's how to audit, rebuild, and rescue your link infrastructure on a domain you own.
assetlinks.json for Android App Links: The Complete Guide
Android App Links are verified through assetlinks.json — and the most common failure is a wrong SHA-256 fingerprint. The full format, hosting rules, and manifest configuration in one guide.
AASA File Format for iOS Universal Links: The Complete Guide
The apple-app-site-association file is what makes iOS Universal Links work — or silently fail. A complete reference to the JSON format, path matching rules, hosting requirements, and troubleshooting.